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Afropop Star Wizkid Brings the Sound and Street Style of Lagos to a Global Audience
In his decade-long career, Nigerian superstar Wizkid has risen from the bustling streets of Surulere—also home of the late great West African music legend Fela Kuti—to take his place on the global world stage. Released late last year, his fourth studio album, Made in Lagos, is his most consistently mature and cohesive yet. Here, the singer tinctures his signature brand of Afrobeat with hints of R&B, pop, and reggae, producing a cocktail of songs that seamlessly traverses cultures. It’s ambient, breezy, everyday music. Commanding and measured, Wizkid’s clearly not the scrappy teenager he was when he first started.
When I catch up with the singer via Zoom at his London apartment, where he has been for the past year, Wizkid admits that the project represented an evolution. “We can make the Socos and the party songs a billion times, but sometimes I just want to give the people a different type of vibe,” he admits. But it’s not only the singer’s sound that’s become more refined. Wizkid’s style choices have taken a step forward too. There are his famed fashion friendships with Naomi Campbell and Virgil Abloh; his collaborations with such brands as Nike and Puma; the Instagram fan accounts—some more than 100,000 strong—documenting his every fashion move down to a tee. As an image maker who speaks to millennials, Wizkid is aware that fashion is integral to stardom. “I intentionally spend as much time as I do on the music on my image as well,” he says.
Wizkid’s recent looks have certainly been eye-catching. From the minimalist Japanese workwear he dons on the album’s cover to the glittering white Telfar and Moncler moment of his video for the Burna Boy–assisted “Ginger,” the singer’s clothing tells a story as impactful as his songs. He has Karen Binns, the London-based creative director who’s worked with the likes of Tori Amos and Kanye West, to thank for shaping the album’s sleek visuals. Her references for Made in Lagos run the gamut, landing anywhere from David Bowie to Marlon Brando in A Streetcar Named Desire. “The whole record is an endless love story, and I immediately understood what he needed to show when I listened to the album. I started thinking this has got to show the vulnerability of a man,” Binns says.
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