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Writer's pictureTrương Hoàng Đức
Dec 5, 20202 min read

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Fashion Awards 2020: PPE-makers and diversity campaigners honored after a rocky year

The Fashion Awards have always been a celebrity-filled affair, and in that respect, this year was no different. In true style, the British Fashion Council, the organizing body behind the event, recruited Priyanka Chopra, Lewis Hamilton, Maisie Williams and Rosalia to act as presenters, sprinkling star dust on the proceedings and adding pop culture clout.

But if the faces were familiar, little else about this year's ceremony was. With coronavirus ruling out an event at London's Royal Albert Hall, the BFC replaced its usual gala ceremony with a 30-minute film, released on YouTube and the Fashion Awards website on Thursday.

Gone were the Swarovski-crystal trophies for the brands, models and designers of the year. Instead, 3D-printed columns of recycled ocean plastic, commissioned by Parley for the Oceans, were awarded to 20 designers, brands and organizations that have "inspired us to develop a better future and take action on issues that require our immediate attention," Chopra said in the video.

"If this year made something obvious, it is that there are people and brands who lead the way when it comes to change, and it felt the right moment to recognize and celebrate them. We need to spotlight positive change and creativity to help encourage and inspire our industry and beyond," Caroline Rush, the BFC's chief executive, said in an email to CNN.

Winners, who were grouped into four broad categories -- community, people, environment and creativity -- recorded their acceptance speeches on camera in their own spaces. Among the most high-profile were British Vogue editor-in-chief Edward Enninful, who put uniformed front-line workers and activists on the cover of the magazine's covers; sustainable fashion pioneer Stella McCartney; and Burberry, which redirected its supply chains to deliver 100,000 surgical masks to the NHS and committed one of its factories to the creation of non-surgical gowns and masks.


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