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‘Less Is More’: Fashion Hails Slimmed-down Collections
"The idea that bigger collections generate big sales is a misconception," Giorgio Armani said.
One lasting consequence of the pandemic may be smaller collections — and fashion will be all the better for it, retailers, wholesalers and designers agree.
“I am resolutely for quality over quantity, and doing less is very often more because the designer can focus on making every garment count,” said James Gilchrist, vice president at Comme des Garçons USA and Dover Street Market USA, which operates multibrand emporiums in New York and Los Angeles. “It is exactly what is needed in the industry right now and going forward.”
During the recent round of fashion weeks for the fall 2021 season, many designers highlighted that they had whittled down the size of their collections to positive effect: One even cited bigger sales with fewer items.
Armani said.
One lasting consequence of the pandemic may be smaller collections — and fashion will be all the better for it, retailers, wholesalers and designers agree.
“I am resolutely for quality over quantity, and doing less is very often more because the designer can focus on making every garment count,” said James Gilchrist, vice president at Comme des Garçons USA and Dover Street Market USA, which operates multibrand emporiums in New York and Los Angeles. “It is exactly what is needed in the industry right now and going forward.”
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